这个系列的专题文章一共有七篇，涵盖了Web3相关的基础知识。分别是：
01 What Is Web3? （什么是 Web3？）
02 Why Blockchain’s Ethical Stakes Are So High （为什么区块链的道德风险如此之高）
03 Web3 Will Run on Cryptocurrency （Web3 将运行在加密货币上）
04 What a DAO Can — and Can’t — Do（DAO 能做什么，不能做什么）
05 How Brands Are Experimenting with Web3（品牌如何试验 Web3）
06 Cautionary Tales from Cryptoland （来自 Cryptoland 的警世故事）
07 Web3 Is Our Chance to Make a Better Internet （Web3 是我们打造更好互联网的机会）
以下是来自Harvard Business Review的相关介绍以及机翻：
Web3–a blockchain-based web that includes cryptocurrencies, NFTs, DAOs, decentralized finance, and more–promises to transform the experience of being online. It is not, however, without risk. In “What Is Web3?” Thomas Stackpole explains the basics of the technology, its promises and perils, and what may (or may not) be in it for companies.
Web3——一个基于区块链的网络，包括加密货币、NFT、DAO、去中心化金融等——有望改变在线体验。然而，这并非没有风险。在“什么是 Web3？”中托马斯·斯塔克波尔 (Thomas Stackpole) 解释了这项技术的基础知识、它的前景和风险，以及它可能（或可能不会）对公司带来的影响。
In “Why Blockchain’s Ethical Stakes Are So High,” Reid Blackman outlines four risks senior leaders face in implementing blockchain products and offers advice for how blockchain developers and users can mitigate potential harm.
在“为什么区块链的道德风险如此之高”中，Reid Blackman 概述了高级领导者在实施区块链产品时面临的四种风险，并就区块链开发人员和用户如何减轻潜在危害提供了建议。
What is cryptocurrency and why does it matter for Web3? In an interview with HBR’s Ramsey Khabbaz, Jeff John Roberts explains the philosophy behind crypto and how companies might use it in the future in “Web3 Will Run on Cryptocurrency.”
什么是加密货币，为什么它对 Web3 很重要？在接受 HBR 的 Ramsey Khabbaz 采访时，Jeff John Roberts 在“Web3 Will Run on Cryptocurrency”中解释了加密背后的哲学以及公司未来可能如何使用它。
In “What a DAO Can–and Can’t–Do,” Jonathan Ruane and Andrew McAfee explore the rise of decentralized autonomous organizations, which aim to provide an alternative way of organizing people around a shared goal. The authors answer three key questions: What are DAOs? How are they built? And how do they work? They also discuss the potential for and limits of DAOs. Brands are starting to use Web3 to learn more about their customers and help them form communities around key products.
在“DAO 能做什么和不能做什么”一文中，Jonathan Ruane 和 Andrew McAfee 探讨了去中心化自治组织的兴起，这些组织旨在提供一种围绕共同目标组织人们的替代方式。作者回答了三个关键问题：什么是 DAO？它们是如何建造的？它们是如何工作的？他们还讨论了 DAO 的潜力和局限性。品牌开始使用 Web3 来更多地了解他们的客户，并帮助他们围绕关键产品形成社区。
Ana Andjelic identifies three ways companies like Ralph Lauren, Gucci, and the NBA are doing so successfully in “How Brands Are Experimenting with Web3.” While there’s plenty of hype around Web3, it’s also off to a rocky start.
Ana Andjelic 在“品牌如何使用 Web3 进行实验”中指出了 Ralph Lauren、Gucci 和 NBA 等公司取得成功的三种方式。尽管围绕 Web3 进行了大量宣传，但它的开局并不顺利。
In “Cautionary Tales from Cryptoland,” Molly White, in an interview with HBR senior editor Thomas Stackpole, argues that as this technology becomes more mainstream, its ability to do harm–financial, emotional, and reputational–will grow, and fast.
在“Cryptoland 的警示故事”中，Molly White 在接受 HBR 高级编辑 Thomas Stackpole 采访时指出，随着这项技术变得越来越主流，它造成伤害的能力——经济、情感和声誉——将会增长，而且速度会很快。
Finally, in “Web3 Is Our Chance to Make a Better Internet,” Li Jin and Katie Parrott outline a philosophical framework for fairness and justice for all users of this new version of the internet.
最后，在“Web3 是我们创造更好互联网的机会”中，李进和凯蒂帕罗特为这个新版本互联网的所有用户概述了公平和正义的哲学框架。
在线访问链接：https://hbr.org/2022/05/what-is-web3
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